For organisations

Bring the Four Stages of Brand Authority to your team, cohort or community

Practical keynotes, workshops and development programmes that make capable people clearer, more credible and more recognised for their contribution, inside a workplace, profession or community, not just externally.

Discuss your programme

The organisational problem

Capability doesn't automatically create recognition

Founders build businesses without building the reputation around them
Students gain qualifications without learning to communicate their contribution
Professionals do valuable work without making that value visible
Most personal-branding training overemphasises posting, not positioning

Programme pathways

Choose the right programme pathway

The Four Stages of Brand Authority provides one shared methodology that can be adapted to different audiences without changing its underlying structure.

The correct pathway depends on whether participants are building authority around a business they own or building authority within their career, profession or organisation.

Founder and expert authority programmes

For accelerators, enterprise-support programmes, founder communities, professional bodies and organisations supporting:

Founders
Entrepreneurs
Consultants
Independent experts
Professional-services practitioners
Emerging business leaders

Participants learn how to turn genuine expertise into clearer positioning, stronger credibility and greater recognition around their work or business.

Career authority programmes

For universities, employers, graduate programmes and emerging-leader initiatives supporting:

University students
Graduates
Career professionals
Employees preparing for progression
Emerging leaders
Internal subject-matter experts

Participants learn how to communicate their contribution, demonstrate credibility and become more recognised and remembered for the value they bring.

Discuss your programme

Shared learning outcomes

A shared vocabulary for diagnosing where an authority gap actually sits
A framework each participant can keep applying on their own afterwards
A common diagnostic every participant can retake to track their own progress

Delivery formats

Format	Typical duration	Best for
Keynote	45 to 60 minutes	Conferences, events and awareness sessions
Masterclass	60 to 90 minutes	Introducing and applying the methodology
Workshop	Half or full day	Practical exercises and deeper application
Multi-session programme	Delivered across several sessions	Sustained development across the Four Stages

Engagement process

1.Apply below
2.A discovery call to understand the audience and desired outcome
3.A tailored proposal, examples and exercises adapted, methodology unchanged
4.Delivery

Speaking, workshops and training delivered for

What organisations say

“Tariq is a knowledgeable, authentic, and highly professional speaker, and we were extremely grateful to have him share his expertise with our students. I would not hesitate to recommend him to organisations, universities, and professional audiences looking for an engaging speaker on personal branding, authority building, and professional visibility.”

Gabriella Ferenczi

Lecturer and Deputy Course Director (BA (Hons) International Fashion Management and Marketing), Coventry University London

“Tariq has been an outstanding mentor on our Bridging Barriers Turning Point programme, consistently going above and beyond to support and empower young people from underrepresented backgrounds. His approach to personal branding and professional development is both strategic and deeply human - he knows how to challenge and motivate people to reach their full potential.”

Kevin Osei BEM

Founder & CEO, Bridging Barriers

Delivered by

I'm a Brand Authority Strategist, founder of Follow The Phases, and creator of the P.H.A.S.E.S.® Brand Authority System, a CIPR Accredited PR Practitioner with experience across strategic communications, PR, positioning and brand strategy.

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